Sex sells in advertising. I believe it is aimed at followers of the show, but it is also attempting to catch the attention of people who may not be aware the show exists. Marketing strategists know how to manipulate emotions to influence our consumption. So in conclusion, you can ask yourself - does sexual imagery work? This is a good choice of wordplay.
Even women are drawn to them, perhaps with the desire of having goddess-like legs. Today, advertisements are seen as map defining territories. In this image, fetishism is involved. Her attire is revealing and suggestive, creating excitement - especially within a male audience. No, I mean, do you deliver? This has changed in recent years with more and more men being sexualised, particularly in advertising for male cosmetics and clothing. The same can be said for the text, it is not made to stand out which suggests that all of our focus is meant to be on the actors. Research on the motivational power of rewarding stimuli is not merely interesting for publicists who want to stimulate product sales. Advertising men's products always seems to get away with the idea of using women as objects, but rarely there are ad's for women that use men as sexual objects. However, sometimes it makes people wonder why women do advertisements that degrade themselves. Looking at the trends of advertisements, women continue to be one of main objects for a product. Lea and Webley describe money as a drug, saying that it mimics the neural, behavioral and psychological action of a chemical drug. But the spots also work for a different reason. Studies show that the attractiveness of the endorsing model provokes positive responses. Sex sells, we all know that. This blatantly suggests that by drinking Bacardi one can change their entire personality, going from a complete wallflower to a wild party animal in the evening after a drink. It is important that, as a consumer, we become aware of the influential nature of advertisements. The colour red dominates most of the image. For example, in [fig 5] the image shows that the product being sold is Skyy vodka. Who ever thought of this Ad; men or women, and made it public, don't have any ethical standards. Bacardi seems to playing with the idea that our mischievous second nature comes out at night. She does not look happy. In the ad they help accentuate the curvy nature of the woman's figure and it is very eye catching. Explain why you believe that sexual appeals in advertising do or do not have "redeeming value". However, connotatively, the man is shown with control and high status, while the woman is seen as insecure, vulnerable and ditsy. Notably the Bacardi mascot is a bat - a creature of the night - so they are cleverly linking back to this symbol.
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