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So reports Morning Consult in a study entitled For customers to be satisfied with brands, the marketing message needs to align with the value of the product and service itself, research has shown. One way might be to look at how people rely on technology today and might in the future, as revealed in a recent report [pdf] from Intel. One or two repeat purchases won't make for a loyal customer, or so they say. Social media instead has much more of an impact as a vehicle But as a new report from Nielsen [download page] reveals, online ads and social media platforms are growing in stature as sources of video content awareness In Q2, ad spending grew by 4. Here are 3 takeaways from the report that After climbing by 1. Half of Millennials in the US believe that brands today rarely live up to the promises they make. Personalization is all the rage these days — with a primary goal being to enable 1-to-1 communication. The study suggests that CX Pay-TV providers continue to face cord-cutting behavior from consumers, but Q2 — just like Q1 — turned out to be slightly less painful again than in the year-earlier period. The release also revealed which states had the largest percentage of people ages 65 and up — Surveys are the top data source, possibly because customer satisfaction is the top priority. September 7, B2B marketers appear to be integrating account-based marketing into their efforts at a greater rate this year than last, research from Bizible [download page] has found. September 11, Google has well and truly taken the lead over Facebook as a referral traffic source to online articles. September 14, Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers, according to a report from Ascend2 [download page]. What about that other half? This year more than one-third A new report from Common Sense Media [download page] offers data suggesting that teens are communicating But recent data from Parse. Jewelry stores enjoyed a big bump, while it remains a tough scene for office supplies stores. But they're also fearful of the potential drawbacks of brands' use of technology. Where Are Americans Spending More? Parents are more excited about technologies than non-parents, and more likely to own AI technologies. Survey results from Yotpo
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